RESOURCES



Why Marketing Intelligence Is a Better Way To Analyze and Report Brand Performance

 

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Problem: Brand managers are used to taking a broad, integrated perspective. Today they are in danger of being blinded by disjointed data and dysfunctional analytic technology.
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Solution: Marketing intelligence, a new analytic technology that harnesses all the data brand managers have access to, equipping them to make rapid, intelligent, data-driven decisions with respect to building their brands

A best-in-class marketing intelligence platform has the following capabilities:

  1. It aligns people and market planning processes by supporting collaborative, timely insight development and decision-making.

  2. It harnesses data from, and delivers value to, the entire enterprise—not just the marketing department.

  3. It creates measurable value, such as improved customer acquisition and retention rates; higher revenue per customer; and improved productivity of media spend.

  4. It supports and enables the organization’s existing best practices to help overcome inertia around adoption of new technologies.

Contact us to learn more about how to implement marketing intelligence at your enterprise, and start making faster, smarter decisions ASAP.